Veepee to sponsor the 4th class of the Specialised Masters in Digital Marketing & Data

In March 2022, KEDGE officially signed a partnership agreement with Veepee, a leader in French e-commerce.

In signing the partnership agreement last March, Veepee confirmed that it aims to commit itself to KEDGE in a sustainable and structured manner. As part of its human resources and school relations development policy, Veepee wanted to work with KEDGE to implement specific recruitment and employer brand actions.

This agreement is part of an attempt to improve the professional integration of KEDGE students and reinforces the recruitment and development of Veepee's employer brand, which is already involved in research and in the promotion of the school's programmes. Since 2019 Veepee has been guaranteeing the quality of the Be-U pedagogy, by accrediting the school's personal and professional support system for the development of skills and the improvement of students' employability.

Veepee to sponsor the 4th class of the Specialised Masters in Digital Marketing & Data

In a continuation of its partnership, Veepee became the sponsor of the 4th class of the Specialised Masters in Digital Marketing & Data in September 2022.

All 90 students on the work-study programme directed by Grégory BRESSOLLES were invited to visit the company's premises on Wednesday 21 September. After a friendly breakfast meeting, Xavier COURT, co-founding partner, and Franck AIME, HR & CSR Director, took to the floor to present the Veepee brand and its values.

"My advice for success is quite simple: don't be afraid, go for it and work, believe in it, don't spread yourself too thin and make your own luck", Xavier COURT

 "Our 'veepee DNA': impertinence, optimism, audacity, elegance", Franck AIME

Lorraine FAURE, Marketing Director, then spoke about the digital marketing professions at Veepee, a subject of particular interest to the students. After talking about her career and her job, she gave way to a question and answer session with the students.

"Our differentiation is based on surprise and emotion. Our customer, who is demanding and curious, is at the heart of our strategy. The objective of marketing is to be able to meet their needs as best as possible", Lorraine FAURE

Thanks to Xavier COURT, Franck AIME, Lorraine FAURE, Isabelle LE GALL, Camille CARRON, Gregory BRESSOLLES, Isabelle BLOMBOU and Ronan KERVADEC for making this day possible, a great opportunity for the hundred or so students present to discover Veepee!

Several KEDGE graduates are currently working at Veepee

Several KEDGE graduates currently hold positions of responsibility within the company Veepee. Portraits and careers to be found on the KEDGE Alumni website: KEDGE Alumni : 

• Murielle Vuong, Head of Sustainability at Veepee and KEDGE graduate
• Nicolas Liogier, Director General Travel & Leisure at Veepee and KEDGE graduate
• Jessica Fortini, Head of Group Controls & Risks at Veepee and KEDGE graduate

About the Specialised Master® in Digital Marketing & Data

KEDGE's Specialised Master's in Digital Marketing & Data trains marketing experts with analytical and predictive skills that enable them to understand data in the most refined way possible from a "Customer-Centric" perspective and to make the best decisions from an ROI point of view.

Accessible at Bac+5 (master level) or Bac+4 with three years of professional experience, this programme delivers a Bac+6 level and is given on our Paris campus on a work-study basis.

In the video below, Grégory Bressolles, Director of KEDGE's Specialised Masters® in Digital Marketing & Data, presents the programme's advantages, courses and career opportunities. Winner of the Programme Launch Prize in the Eduniversal 2020 ranking and the Tremplin 2021 Prize, the MS Digital Marketing & Data is accredited by the Conférence des Grandes Écoles. This programme, co-constructed in close collaboration with start-ups and major digital players who are leaders in digital transformation, ensures that it is up to date with innovations and trends in e-marketing and data analytics.